The challenge:
The goal was to create a logo that balances a fresh, nature-inspired aesthetic with a premium feel to capture the essence of Bigo, a brand that makes cosmetics from organic and natural ingredients. After exploring multiple iterations, the design outcome was one that communicates trust, purity, and luxury.
The logo combines a clean, luxurious and modern typeface with an organic symbol inspired by leaves and botanical patterns. The use of soft green hues emphasizes the brand's Eco-conscious values.
The final logo is versatile and scalable, perfect for use across packaging, social media, and marketing materials. It resonates with Bigo’s mission of bringing nature’s beauty into everyday life.
The projects also shows the different alternative logos designed and considered before making the final logo choice which is shown at the beginning of this presentation.
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Designer: Kojoki K. Bridget
Client: Bigo Cosmetics and natural products
Year: 2023
Alternatives of the logo design: As you can see, it maintains the aura of luxury and Eco-friendliness whilst emphasizing the natural elements of the brand
