Kwase Creations is a rising apparel and accessories brand that celebrates African culture through bold prints and contemporary design. As a small startup with a vibrant vision, Kwase needed a visual identity that could capture its energy, authenticity, and creative spirit.
This branding project focused on building a cohesive identity system that aligns with Kwase’s mission: to blend traditional African aesthetics with modern fashion sensibilities.
THE VISUAL STYLE
The visual identity draws from the richness of African print, bold color combinations, patterns, and energetic contrasts while keeping the overall system clean and versatile for both digital and print use.
The Kwase Creations logo was made to balance modern minimalism with African-inspired geometry. The design uses structured forms and subtle references to textile patterns so as to reflect creativity, craftsmanship, and cultural heritage.
The overall project involved logo design, business cards, thank you cards as well as apparel tags
